Jihad means to wage ware against the infidels in the name of Allah. This is based on the Quran, the teachings of Muhammad and conduct and conquests, and ample history. In fact, according to the salafi school of thought, which is ubiquitous thanks to the petrodollars, it's the sixth pillar of Islam. This is not an opinion, but a fact. Euphemism will not help liberal and decent Muslims against the fanatics, but honesty might. Islamic scholarship at the highest level need to delete jihad from the books. Will they ever? No that optimistic ... The elephant is in the room. When most Muslims view the Quran as human literature about the divine, and NOT divine literature about humans, and therefore should be subjected to scrutiny and careful critique like any human literature, then we won't be having this conversation. Jihad is EVIL! Must stop.